Wahl Reveals Best Facial Hair

WAHL® REVEALS BEST FACIAL HAIR IN THE COUNTRY
-- Annual facial hair face-off announces 2012 Wahl Man of the Year --

STERLING, Ill. (Jan. 31, 2013) – For the seventh year in a row, Wahl’s mobile barbershop traveled across the country looking for men to go mano y mano in a facial hair face-off. The style defining delegates who ‘made the cut’ were crowned champion of their city, but only one demonstrated facial hair excellence above all others. This year Andrew Hammer from St. Louis, was named the 2012 Wahl Man of the Year for his flawlessly groomed handlebar mustache.

“This contest is a way for men to come forward and share in Wahl’s mission to celebrate all things facial hair,” said Steve Yde, marketing director for Wahl. “It’s evident all our finalists are winners, as the gift for grooming is written all over their faces; however, only one could be named the champion and we’re proud to have Andrew represent the brand as Wahl Man of the Year.”

 

What is the Wahl Man of the Year contest?

Guys today are using their facial hair to express themselves, in fact 62 percent of men today have facial hair at some point during the year, but many want and need guidance on where to start. To encourage this facial hair trend the Wahl Face the Day Tour traveled the country with a team of Master Barbers giving guys free trims and shaves, determined to help men achieve their best face yet.


Along the way Wahl looked for guys who represented the best in facial hair with the Wahl Man of the Year contest. Fourteen style defining delegates were chosen at each of the tour stops, and one was chosen from online entries at WahlNation.com. Each finalist won $500 and a Lithium Ion Stainless Steel Trimmer, and Andrew Hammer, 2012 Wahl Man of the Year, won an additional $1,000 Grand Prize.

How was the Wahl Man of the Year chosen?

Being recognized for the best facial hair in the country is the highest of honors. Therefore, Wahl chose the following panel of prestigious judges to pick the winner from the finalists:

•    Johnny Testa, AskMen Editor
•    Aaron Perlut, founder of the American Mustache Institute
•    Megan Collins, men’s style blogger, StyleGirlfriend.com
•    Mike Parks, 2011 Wahl Man of the Year winner

The judges based their choice on criteria meant to uncover a man who prides himself on facial hair excellence, who wears facial hair on his own terms, and who clearly knows what a little time and a powerful facial hair trimmer can do.

For more information about the contest, and to see Hammer’s winning style, along with all the other finalists visit WahlNation.com. To learn how to duplicate these looks yourself, including expert tips and grooming advice check out Wahl’s encyclopedia of styles. You can also connect with Wahl on Facebook, Twitter and YouTube.

About WAHL Trimmers
A quarter-century ago, WAHL recognized the desire for well kept facial hair and created the trimmer category. The WAHL Groomsman was the world's first battery operated facial hair trimmer, and featured the same type of blade quality that defined WAHL clippers. And for the past 25+ years, that innovation has continued, developing trimmers for specific facial hair styles – beard, goatee and mustache – and other variations including ear/nose, body grooming and all-in-one. Most recently, WAHL introduced the first trimmer to harness the next generation of lithium ion power that continues a legacy of superior trimming innovation.

About WAHL
Now in its 94th year, WAHL Clipper Corporation is an international industry leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming.  Headquartered in Sterling, Ill., WAHL currently employs some 2,000 people worldwide. WAHL products are available in 165 countries around the world.  For more information about WAHL, visit wahl.com.



Media Contact For More Information
Robyn Nowak, (414) 225-9520
RNowak@hyc.com
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